As Black Friday approaches, you’ll no doubt start to see plenty of offers, discounts and tempting deals appearing everywhere. But this year, we’ve decided to do things a little differently at Little Wrens Nest. We won’t be taking part in Black Friday, and we wanted to share a little more about why.

For us, it comes down to what we believe in as a family-run business: choosing quality over quantity, creating memories that last and supporting the kind of shopping we want to see more of.

We Believe in Toys That Are Made to Last

Black Friday is often all about buying more for less, with big discounts encouraging us to pick up things we might not necessarily need. But when it comes to choosing toys and gifts for little ones, we believe in something more important than the price tag.

We carefully choose products that are made to be loved, played with and treasured for years to come. Toys that will grow old without needing to be thrown out, and that can be passed down, enjoyed by siblings and friends, and become part of special childhood memories that you'll look back on fondly.

Rather than focusing on disposable products and short-lived bargains, we'd much rather help you find something truly special: a gift that will stand the test of time and bring joy long after the Black Friday offers have gone.

Supporting a Small, Family-Run Business

Little Wrens Nest is a small, family-run business, and like many independent retailers, we work with relatively small margins. We put a lot of care into the products we stock, the service we provide and the experience we want every customer to have.

Taking part in the race to offer the biggest Black Friday discounts simply isn't the right fit for us. We want to keep offering lovely, carefully selected toys and gifts at fair prices, while continuing to invest in the future of our little business.

There's also a lot more that goes into what we do than simply choosing products and putting them on a shelf (or listing them online!). We spend time discovering wonderful brands, building relationships with the people behind them and carefully curating collections that bring together all the things we think you'll love, all in one place. We're the 'middleman', bringing these brands together under one roof, making it easier for you to discover new favourites, find something a little different and enjoy a thoughtfully curated shopping experience.

Behind every product is a decision, a little research and a lot of love for what we do. We believe there's real value in having someone who knows the products, cares about what they sell and has taken the time to find something special for you. That's the magic of shopping with an independent retailer, and something we never want to lose.

We also want you to feel confident shopping with us at any time of the year, knowing that we're not holding back discounts for a particular weekend or planning to mark everything down a few weeks later. We believe in offering fair prices throughout the year, so there's no need to wait for Black Friday to enjoy shopping with us.

We're also looking ahead to an exciting new chapter for Little Wrens Nest! We have something special in the pipeline, and we're making our biggest investment in the business to date. It's a huge milestone for us, and we can't wait to share more with you soon!

Save Throughout the Year with Wren Rewards

Just because we're not taking part in Black Friday doesn't mean there aren't plenty of opportunities to enjoy a little saving at Little Wrens Nest.

Our Wren Rewards scheme is a lovely way to enjoy rewards and perks throughout the year. By signing up, you can benefit from opportunities to save, earn rewards and enjoy a few extra treats along the way.

We'd much rather reward our wonderful customers all year round than focus everything on one weekend of discounts.

If you haven't joined yet, it's a great time to become part of the Wren Rewards family!

Still Here for Every Special Occasion

Most importantly, our decision not to take part in Black Friday doesn't change what we're here for.

We're just as committed as ever to bringing you wonderful toys, thoughtful gifts and special finds for all the little people in your life. Whether you're shopping for a birthday, a new arrival, a special occasion or simply a little something to brighten someone's day, we hope you'll find something to love.

And to those of you who choose to shop with us this Christmas (and throughout the rest of the year), we see you. We appreciate you. We thank you. Every order, big or small, every recommendation, every kind message, every review and every bit of support means more than you know. You're the reason we keep going, doing what we love, growing our little business and bringing our plans to life.

So, this Black Friday, we'll be sticking to what we do best: choosing lovely things, championing quality and helping you find gifts that are made to be treasured!

Thank you for being part of the Little Wrens Nest family!

With love,

Lily & Florence x